BMW unveils latest model in market, eyes middle class

Tuesday, September 19th, 2023 06:20 | By
BMW unveils latest model in market, eyes middle class
A BMW car. PHOTO/Courtesy

A rise in Kenya’s middle class is fuelling demand for luxurious vehicles and attracting dealers offering top-range vehicles to import their latest series in the Kenya market. 

The latest model to hit the market is 2023 BMW X7 which will retail at Sh28.97 million.  Other top-range vehicles, which have become common on Nairobi Streets include Chrysler, Range Rover, and Jaguar.

Inchcape Kenya’s Managing Director, Julia Vershinskaya said the process of custom fitting the vehicle will take between four to six months during which the customer will benefit from a flexible monthly payment plan that enables them to enjoy financial ease while designing a vehicle tailored to their specifications. 

“I am happy to note that the new BMW X7 is already eliciting high interest from corporate and private customers who see the huge potential this vehicle has in terms of utility, luxury and performance,” she said during the launch in Nairobi.

Besides its customisable luxury interiors and exteriors, the BMW is also equipped with the latest technological enhanced safety features.

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