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Canon taps Mathare youth in scholarships deal with KCA University

By Benard Sigei
Tuesday, March 30th, 2021
A slum in Nairobi.
In summary

Canon has tapped students from Mathare in a project dubbed Miriaisha Programme for scholarships deals in film and photography.

The project which is part of Canon’s initiative to create job opportunities for young people across Africa leverages skills workshops, training programmes and enterprise support.

This will empower them to develop and deepen their visual storytelling skills, and further open up opportunities so that they can improve their lives and the community around them.

The firm will be offering scholarships through KCA University to students from the Mathare community.

To celebrate the move, videos by the students will be showcased to highlight how Canon Miraisha works hand in hand with the community deepening photography and filmmaking skills to help improve opportunities among the youth.

“We have created a train to trainer programme where the already 15 employed trainers teach, share knowledge and skill sets with fellow photographers or filmmakers and the next generation to offer job opportunities, which are scarce in the deprived urban area like Mathare,” said Somesh Adukia, Managing Director Canon Central and North Africa to People Daily on Zoom.

Since 2016, the Programme has worked with organizations across Africa, including Kenyatta University, Kenya Film Commission (KFC), Kenya Photography Awards, and Yabba College of Technology in Nigeria among others.

Launched in 2014, the programme has educated more than 5,680 future professionals across the continent, helping them to gain qualifications, secure employment and set up their own businesses.

Canon will share these videos as widely as possible to educate and inspire others on the power of visual storytelling as a tool for personal and community development.

According to Somesh, Canon is committed to empowering youths in the region through the development of vocational skills through practical, marketable and sustainable engagements.