HF launches Kenya’s first WhatsApp banking
HF has launched the HF WhatsApp banking solution to offer customized mobile banking services to its customers, effectively becoming the first bank in the region to commercially go live with this product.
HF has partnered with Infobip, the global cloud communication company for businesses and a leader in omnichannel engagement and other partners to implement and market the product to its existing and new customers.
The implementation allows customers to interact with the bank through WhatsApp for functions such as virtual account opening, funds transfers, loans, bill payments, goods purchases among other services
‘’A highly popular messaging platform with millions of active users in Kenya, WhatsApp unlocks an opportunity for us to offer our customers a more personal, intuitive and efficient way to engage with them on chat,’’ said HF Group CEO Robert Kibaara.
To subscribe to this service, customers are required to save the bank’s WhatsApp phone number – meaning access to the chat is granted on an individual and personalized basis.
“Customers’ expectations are constantly changing and it’s our duty as a customer-centric bank to ensure that our customers are provided with the means to initiate or carry out banking services through any channel they desire wherever they are conveniently,” added Mr Kibaara.
This new channel is part of HF’s digital banking strategy and cements its commitment to providing solutions to social and economic challenges through innovation geared at resolving critical issues around ease of access, convenience, safety and simplicity of essential financial services.