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Kenyan firm wins Fashionomics Africa competition

By Wahinya Henry
Tuesday, April 13th, 2021
Kenyan firm wins Fashionomics Africa competition.
In summary

The African Development Bank’s Fashionomics Africa initiative has named a Kenyan shoe design house as the winner of its competition to support producers of sustainable fashion.

Pine Kazi, which converts pineapple leaf and recycled rubber into fashionable footwear, won the $2,000 (Sh210,000) prize.

The business will also have the opportunity to showcase its creation in online events, share insights on key sustainability challenges facing the industry and receive a certificate.

The brand, co-founded by Olivia Okinyi, Angela Musyoka and Mike Langa (pictured), will also have access to media opportunities and receive mentoring and networking opportunities.

“Pine Kazi is greatly humbled to be the winners of the first Fashionomics Africa contest in Africa. This is indeed an honour to the Kenyan people and the African continent at large,” said Okinyi.

Musyoka added: “All our dreams can come true if we have the courage and the patience to pursue them.”

Competition judges said Pine Kazi’s shoes are innovative and sustainable. 

Fashionomics Africa contest honours African fashion brands working to change how fashion is produced, bought, used and recycled, to encourage more sustainable consumer behaviour. 

““We were pleasantly surprised by all the applications received for the first edition of our Fashionomics Africa competition.

It was very difficult to make a choice, but the finalists stood out with their innovative, durable and contemporary designs,” said Emanuela Gregorio, coordinator of the Fashionomics Africa initiative at the African Development Bank.