Commerce

Canon taps Copy Cat to digitise printing sector

Friday, March 18th, 2022 06:20 | By

Canon Africa yesterday announced it has partnered with Copy Cat in a deal that intends to digitise Kenya’s printing sector further.

The firms say the deal will see the two companies leveraging each other’s strength to establish a resilient printing eco-system to meet unmet demand across Kenya and the East-Africa region.

“This partnership will propel development of the managed print and document solutions industry in Kenya by strengthening distribution of our innovative solutions in the market,” Canon Central and North Africa managing director, Somesh Adukia said.

The deal targets printing and copier products accessible to all sectors, especially in education, banking, and government.

Canon has earmarked Kisumu, Mombasa and Eldoret as the immediate target regions after Nairobi, as it aims to increase its market share from the current 30 per cent to 50 per cent, in terms of volume and value.

Printing eco-system

“There are many industries in Kenya that are in high need of excellent managed printing solutions and through our partnership with Canon, we aspire to cater to these unmet demands from across industries to support them in growing their business,” remarked Vishal Patel, Managing Director, Copy Cat.

Although Covid-19 massively disrupted the printing industry as people kept off physical offices and physical learning, the belief is that digitization of the printing ecosystems will breathe a life to a sector that is already pressed by the high cost of raw materials.

In 2020, the global printing volume went down, but evolved significantly to aid companies remain agile and resilient.

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