BeApp and Coca-Cola launch virtual Coke Studio Sessions

By Elly Gitau
Wednesday, May 20th, 2020
Katy Perry
Katy Perry
In summary

#BeApp, a new live music streaming platform, and Coca-Cola have partnered to launch the Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy for more than 60 consecutive days.

Live performances from more than 100 artistes across the globe, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, Cast of Hamilton and Steve Aoki started streaming over the weekend with performances from Diplo, Kaskade and DJ Khaled, among others, refreshing fans and support the International Red Cross and Red Crescent Movement.

#BeApp includes an in-app sharing feature that will encourage fans to invite friends and family to join them during the livestream.

By continuously interacting and sharing through the app, fans will earn in-app points and currency that can be redeemed for prizes, functionality upgrades and more.

Fans will have the ability to make a donation to the International Red Cross and Red Crescent Movement to support Covid-19 relief efforts.

“#BeApp was designed for digital connection through a shared love of live music, and people need that connection now more than ever,” said #BeApp founder Ray Smith