COVID-19: Corona beer maker speaks out on sales after outbreak
Wednesday, March 25th, 2020
The deadly coronavirus has an unlikely victim — one of the world’s easily recognisable beer brand, Corona Beer.
The Mexican brand has become the subject of memes and videos shared across various social media platforms since the virus broke out in December last year.
There are reports of an increase in online searches for“corona beer virus” and “beer coronavirus” which goes to show that the beer regrettably hasn’t been able to escape the association with the killer disease, although the beer is not in any way associated with Covid-19 despite the name’s unfortunate similarity to the deadly coronavirus.
Constellation Brands (STZ), which brews several variations of the popular lager, said in a statement that its customers“understand there is no link between the virus and our business.”
“Sales of Corona remain very strong and we appreciate thecontinued support from our fans,” Constellation Brands spokesperson Stephanie McGuane told CNN Business.
“Our advertising with Corona is consistent with the campaign wehave been running for the last 30 years and is based on strong consumer sentiment.”
The spokesman emphasised that coronavirus has not damaged its image; despite a survey from 5W Public Relation study that found that 38%of beer-drinking Americans would not buy Corona under any circumstances due to coronavirus fears