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Charter flights plan good for tourism

Tuesday, February 6th, 2024 03:30 | By
Flights at JKIA to resume shortly - Transport CS says
JKIA. PHOTO/KAA

With ballooning public debt, the government is hard-pressed for forex inflows. Remittances by the diaspora and earnings from tea, coffee exports and tourism are the major sources of the dollar.

That is why we support plans to construct a dedicated terminal for charter airline passengers at Jomo Kenyatta International Airport (JKIA) calculated to lure wealthy tourists.

This strategic move by the Kenya Airports Authority (KAA) must however be a well-thought-out decision to tap from the lucrative markets of high-end tourism and global business.

Charter flights offer a unique blend of exclusivity, flexibility, and convenience, setting them apart from commercial airlines and a targeted approach toward this niche market must be unleashed.

This way, Kenya can attract high-net-worth individuals such as chief executives of big business, chairpersons, and global business leaders who prioritize time and privacy, in a move poised to stimulate further growth in the tourism sector.

The special terminals promise a seamless and personalized travel experience for passengers arriving on private charters. The terminals boast expedited security checks leading to exclusive lounges, designed to provide comfort and convenience.

Kenya must align seamlessly with the global trend of airports by investing in infrastructure to meet the rising demand for private charter flights.

In an increasingly interconnected world, the necessity for fast, efficient, and personalized travel experiences has become paramount. Private charters not only fulfil these requirements but also deliver a sense of luxury and exclusivity.

By intentionally catering to this discerning market, JKIA positions itself as a premier destination for luxury travel in Africa and beyond.

KAA’s planned discussions with Emirates and Qatar Airlines to grant charter passengers access to their premium lounges will add further value to this initiative.

Providing world-class facilities will enhance the travel experience but also convey a powerful message about Kenya’s readiness to engage with the global business community.

If executed effectively, this plan will elevate JKIA’s reputation as a leading airport in Africa.

However, care must be taken to ensure that the grand plan does not join the list of white elephants that waste public funds.

It is easy to dream. The challenge is to translate the dream into reality.

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