Content creators to make money from Facebook

Tuesday, March 19th, 2024 03:00 | By
President William Ruto shares a light moment with comedian Stephen Okaka from Thika when he hosted Facebook Management team at State House, Nairobi. PHOTO/Jonah Mwangi
President William Ruto shares a light moment with comedian Stephen Okaka from Thika when he hosted Facebook Management team at State House, Nairobi. PHOTO/Jonah Mwangi

Starting June this year, Kenyan content creators will start earning from their work following an announcement by Facebook, through its parent company Meta.

The company will in the next three months start rolling out instreams advertisements according to its top managers.

Former Britain deputy Prime Minister Sir Nick Clegg, made the announcement at State House after a meeting with President William Ruto.

Instream ads are image and video ads served, during or after any video which will help content creators generate revenue.

The announcement is a culmination of a year-long push by the government to have creators earn for their online content.

“Kenyan content creators who meet the eligibility criteria, will now earn from their Facebook and Instagram spaces as we start monetisation by June this year,” Clegg said.

Clegg said the company was also in the process of rolling out more products that will create money minting openings for the users.

Facebook stories

“We will be launching more revenue channels across Facebook and Instagram. They will include Facebook Stories, Instagram subs and IG gifts as well,” said the Briton.

Moon Baz head global partnerships for Africa, Middle East and Turkey, the company will be introducing to the market instream ads on Facebook starting early summer.

Clegg, who is the President, Global Affairs at Meta said the rollout will see Kenyan content creators get paid for posting their videos on the platform announcing that they will monetise content made in English and Kiswahili.

“I want to pay tribute to your remorseless representation on behalf of the creators of Kenya,” he said.

He hailed President Ruto’s efforts to promote monetisation of social media in the country.

“You and I have met on a number of occasions and every single time you have said on behalf of the ingenious, humorous creative online creators here, you have been pressing me and Meta that all that creativity that they should also use online tools to turn that into material benefit,” said Clegg.

Good living

The former diplomat hailed the local creator community saying it was time for them to earn a good living off their vibrant content that resonates because of its humour, the English language, diversity, creativity, inspiration saying Meta wants “to make sure that you can make a good living out of it both pre and post tax.”

To be eligible for monetisation, creators must have at least 5,000 followers, be over 18 years old, have at least five active videos on their Facebook pages, and have accumulated 60,000 minutes of video views in the past 60 days, including live videos.

In his address, President Ruto thanked Meta for heading his call stating that “monetisation is now a reality” for Kenyan content creators saying it was a step towards supporting his bottom-up economic transformation agenda.

The Head of State urged Meta to consider launching the monetisation program earlier than the agreed June deadline saying it will be a welcome surprise.

“This is a positive step towards supporting Kenya’s “bottom-up economic transformation agenda” by empowering creators and entrepreneurs,” he said.

President Ruto disclosed that Meta will integrate M-Pesa as a payment option to ensure accessibility for a wider range of creators.

He praised the partnership between Kenya and global digital platforms on the monetisation of content.

” Now content creators can begin earning from their imagination and creativity. I have kept my word to negotiate and get them fresh opportunities,”

“Our partnership between Kenya, Meta and Facebook are geared towards expanding opportunities for the youth. We are progressing our consultations to explore more opportunities for the youth through content creation,” he said.

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