GeoPoll survey highlights great appetite for children’s TV in Kenya
Monday, September 14th, 2020
Barry Silah @obel_barry
A recent survey by GeoPoll highlights that there is an appetite for daytime children programming in Kenya, especially during the Covid-19 period.
Akili Kids commissioned the survey to highlight that there is an attentive audience watching local TV during the day.
GeoPoll’s current daily National Audience Survey does not measure viewership of children 14 and under.
Akili Network commissioned GeoPoll to conduct a survey to analyse viewership behavior amongst children under 14 years.
The survey was identical to the GeoPoll’s National Survey with two changes. Firstly, all respondents in the survey panel must have self-identified as having a child or children 14-year-old or under.
Secondly, the Akili Kids channel was added to the prompted list of the other 17 top channels, listing 18 channels with the 19th being “other”
The survey also notes that there is a significant amount of Co-viewing of children programming with 55 per cent of all viewership on Akili Kids done by both a child or children and either a caregiver or parent.
And 35 per cent of viewership was done with just the child or children watching by themselves.
“We are the first to have a clear focus on day time programming, and this is simply because that is when our children are most active and will most likely be allowed to watch TV by their parents or caregivers,’’ notes Jesse Soleil, Akili Kid’s president and co-founder.
Launched in March 2020, Akili Kids TV channel was developed with a clear focus on daytime programming, and this is simply because that is when children are most active and will most likely be allowed to watch TV by their parents or caregivers.
With widespread school closures and stay-at-home social distancing, there has never been a greater need for quality children’s programming Akili Network’s Akili Kids, a free-to-air children’s television network in Kenya, aspires to be the most trusted brand in children and family entertainment in Kenya.