New Guinness variety makes Kenyan debut
Kenya Breweries has launched a new brand – Guinness Smooth into the Kenyan market even as the popular beverage is aiming at fighting growing competition in the country.
The local brewing team in Kenya has worked closely with the international brewers in Dublin, the home of Guinness, to deliver an exciting product that is considerably ideal for casual get-togethers with friends.
Mr. Kennedy Mwangi, Head Brewer, Kenya Breweries Limited (KBL) says, “Guinness Smooth is brewed using only the finest natural ingredients, many of which are sourced locally. With the coffee and rich notes from the roasted barley marrying with a fruity, butterscotch flavour from the brewing process, Guinness Smooth is truly unique.”
Dublin based brewer, Peter Simpson, who has worked with the local team said: “I am passionate about developing character-led, flavourful beers so it has been great to work collaboratively with local brewers Mr. Kennedy Mwangi and Mr. Peter Oduor here in Kenya. With their local knowledge on taste and what resonates with customers here, and my experience of creating new beers, together we have crafted a product that is perfect for everyone in Kenya to enjoy when out to catch up with friends.”
Ms. Nduku Wamakau, Guinness Marketing Director Kenya Breweries Limited (KBL) adds, “Guinness has a centuries-long tradition of brewing distinctive, extraordinary beers and Guinness Smooth is no different.
Our latest launch continues the Guinness commitment to bring consumers flavourful beers which they can enjoy in more occasions. We will be launching initially in Kisumu with a wide range of sampling opportunities, so if you’re looking for something delicious and refreshing to enjoy when you’re out catching up with friends, give Guinness Smooth a try.”