Sports

Premier League clubs to get Sh10m each as FKF signs new deal with KBC

Friday, December 1st, 2023 03:00 | By
Sports Cabinet Secretary Ababu Namwamba (centre), his ICT counterpat Eliud Owalo (third left), FKF president Nick Mwendwa (second right) and KBC Managing Director Samuel Maina during the unveiling of the Free To Air premier league partnership yesterday. PHOTO/ MINISTRY OF SPORTS
Sports Cabinet Secretary Ababu Namwamba (centre), his ICT counterpat Eliud Owalo (third left), FKF president Nick Mwendwa (second right) and KBC Managing Director Samuel Maina during the unveiling of the Free To Air premier league partnership yesterday. PHOTO/ MINISTRY OF SPORTS

Every Football Kenya Federation (FKF) Premier League club is set to get Sh 10 million every season after the Kenya Broadcasting Corporation (KBC) anounced a Sh 190 million sponsorship deal to become the league’s Free to Air partner.

Following the announcement yesterday at the Talanta Plaza in Nairobi, KBC becomes the second league broadcast partner this season after buying exclusive rights for TV 750,000 US dollars and 500,000 for radio rights, summing up to

Tanzania’s Azam is the lead FKF Premier League broadcast partner as a Pay TV having entered a shs 1.3 billion deal with Football Kenya Federation that is set to run for a period of seven years.

The KBC deal means there will be two matches every weekend beamed live on Channel One as well as KBC Radio platforms.

Sports Cabinet Secretary Ababu Namwamba was joyous about the sponsorship noting that it is part of the government’s zeal to promote Sports in the country.

“I am delighted that after many months of negotiations, we are here to celebrate something big. I acknowledge that I am one of the people that delayed the unveiling of the deal. I wanted more money to go to the teams and also for clubs to get a meaning in participating in the league and therefore we struck a deal to see a package for every team to be awarded based on league positions at the end of the season. The government is so intentional, focused on transforming sports from a mere entertainment to an industry of making a living,” Ababu said.

FKF president Nick Mwendwa expressed his elation during the unveiling at Talanta Plaza in Nairobi noting that the sponsorship from KBC is a major milestone for the Kenyan game.

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