Meet a Kenyan plus size model, fledging make-up artist
SHELLY MUKAMI aka ‘Shellysophisticatedrythm’ is a Kenyan plus size model, fledging make-up artist, vlogger and digital influencer, who has carved a name for herself in the digital space. She chats with CHEBET KORIR about her fashion influences
Define your style.
I have a bold personality, so I go anything that brings out my curves. I break the rules when it comes to fashion and I dress according to my body type, but I try to evolve with the trends.
Most of my dresses are custom made so I specifically tell my stylist exactly how I want to look.
Has your fashion sense evolved?
It’s still evolving. I learn something different every day, but now I am more confident in my skin. So, I am not afraid to wear some things unlike before where I would cover everything up.
How did your career begin in the world of content creation?
I have always enjoyed being in front of the camera, so it was quite easy for me besides the fact that I have a degree in journalism. It started doing it for fun, but it soon became a hustle.
Please take us through your ideation process?
Most of my ideas are based on personal experiences and current trends. It starts with a thought that I explore further to make an idea for execution.
Sometimes I do take ideas from my viewers because they play a huge role in the content I churn out.
What gives you the competitive edge?
I believe I am very relatable and being a self-proclaimed body activist, it sets me apart.
Which are the monetisation avenues for your YouTube channel?
I have worked with a few brands and I am hoping to work with more this year. The advertisements that run on my channel are one of the ways I get money.
Tell us a bit about your make-up enthusiasm and partnerships.
Currently, I am working with Canvas Cosmetics, a Kenyan make-up brand for the on-the-go woman.
My make-up skills have improved over the years, and that has been a big plus for my craft. And the thought has crossed my mind to pursue a career in make-up artistry.
Is it easy to get satisfaction as a make-up artist?
For me, it’s getting the perfect lip shade for a woman who is trying make-up for the first time that gives satisfaction. It makes me happy when she leaves with a smile on her face.
How about the art of infusing fashion and make-up skills in your YouTube?
Make-up has become something that most women are getting acquainted with. So, for me, a great outfit needs to have a great make-up do. In this case, I try to show people how to go about it. It’s all about practice, which eventually makes perfect.
What’s the project you are most proud of?
Being a finalist in the inaugural edition of the Miss Kenya Plus World in 2019. It was a life-changing experience.
The pageant brought out so much confidence in me. Walking on that runway was powerful. I am super proud that we changed the narrative and defied society’s vision of what a good body should look like.
What are the first items you gravitate towards when shopping?
Figure-hugging dresses.
Item of clothing or accessory you often wear?
Black jeans. They are very easy to style.
Who’s your style icon?
Toke Makinwa. She is a Nigerian lifestyle entrepreneur. She an inspiration to me.
