EABL identifies plan to last it another 100 years
East African Breweries Ltd (EABL) will leverage on its Sh22 billion sustainability investment plan to survive beyond the next century through shared prosperity.
Through shared prosperity- a concept which measures the extent to which economic growth is inclusive by focusing on households- the brewers reckon they can carry millions of families that depend on the business including distributors, retailers and farmers into the next 100 years, helping them improve their economic well being.
Speaking during the launch of the company’s year-long centennial celebration which kicked off last week, Group Managing Director and CEO Jane Karuku (pictured) said the shared prosperity agenda will guarantee value for their stakeholders along their value chain.
“We are purposefully driving a shared prosperity agenda to guarantee value for our employees, business partners such as distributors and retailers and consumers,” she said.
The group operates a vast value chain with a huge socio-economic base in Kenya, Tanzania and Uganda, benefitting millions. “These celebrations will not only take stock of our heritage, deeply etched in the tapestry of our history but will also look into what the next 100 years hold for us,” Karuku said.
Kenya Breweries Ltd Managing Director John Musungu said the company will launch a platform called “Tusker Nexters” for the next-generation in music and sports stars, through which they will celebrate Kenya’s culture
