Mediamax, Radio Africa set to stage FIFA World Cup 2022 public viewing events
AFS International in partnership with FIFA has announced the launch of the official FIFA-branded public viewing events of the FIFA World Cup 2022.
In collaboration with Mediamax Network Limited and Radio Africa Group, AFS will organize and promote the public viewings scheduled to run from November 20 to December 18, 2022, the period the entire tournament will be staged in Qatar.
This will entail the screening of 28 World Cup matches in seven Fan Parks across the country.
The screening will take place in Nairobi, Mombasa, Nakuru, Kisumu Eldoret, Meru and Machakos amongst other cities and towns.
The FIFA World Cup 2022 Fan Parks will have huge screens, and world-class sound systems, enabling viewers in the respective venues to see and enjoy the games.
It is expected that some of Kenya's biggest celebrity radio, television and social media stars, leading political figures and business leaders will join in watching the games.
Entry will be free but ticketed.
"This is the first time FIFA has granted these rights in Kenya. We are excited to partner with Kenya's leading media networks - Radio Africa and Mediamax Network to deliver a once-in-a-lifetime experience for Kenya," Andrea Silva, Chairman of AFS International based in Switzerland said.
The two Kenyan media houses; Mediamax Network Limited and Radio Africa Group, command the controlling share of radio listeners and have millions of TV viewers and social media followers.
Over $5 million has been committed by the media majors in advertising and promotion of The FIFA World Cup 2022™ Fan Parks.