Kenya Tourism Board (KTB)

Magical Kenya taps on digital growth to market destinations

Reading Time: 4 minutes In the wake of the Covid-19 pandemic, a lot of marketing and interactions have shifted to online, something the Kenya […]

Magical Kenya Travel Expo is back, to be held virtually

Reading Time: 2 minutes MARKETING: Kenya Tourism Board (KTB) will virtually host 300 people during this year’s two-day Magical Kenya Travel Expo (MKTE) to […]

KTB unveils branded race cars for WRC Safari Rally

Reading Time: 2 minutes Kenya’s destination brand identity will be visible to the world during the 2021 WRC safari rally after the Kenya Tourism […]

Creating new experiences to suit the local traveller

Reading Time: 6 minutes Reeling under the devastating effects of the pandemic that has brought tourism businesses to their knees, players have been forced […]

Jambojet, KTB team up to boost domestic tourism

Reading Time: < 1 minute STRATEGY: Regional low-cost carrier Jambojet has entered into a partnership with the Kenya Tourism Board (KTB) to promote domestic tourism. […]

Balala picks British model as Kenya’s tourism envoy

Reading Time: 3 minutes Kenya has enlisted the services of super model Naomi Campbell as Magical Kenya International Tuorism Ambassador to tap high value […]

KTB signs Kipchoge Magical Kenya destination ambassador

Reading Time: < 1 minute MARKET:  Kenya Tourism Board (KTB) has engaged sports legend Eliud Kipchoge, who is the World Marathon record holder and Olympic […]

Is virtual tourism the future for destination travel?

Reading Time: 4 minutes Harriet James  @harriet86jim Investors in the tourism industry are scrambling to come up with online tours on their properties and filming […]