Kenya Tourism Board (KTB)
KTB eyes high spend segment of golf sport travellers
Reading Time: 2 minutes Kenya is cashing in on longer period of stays among golfers into the country by marketing to them other tourism […]
Kenya Tourism Board eyes higher spend segment of golf sport travelers
Reading Time: 2 minutes Kenya is cashing in on longer period of stays among golfers into the country by marketing to them other tourism […]
Magical Kenya taps on digital growth to market destinations
Reading Time: 4 minutes In the wake of the Covid-19 pandemic, a lot of marketing and interactions have shifted to online, something the Kenya […]
Magical Kenya Travel Expo is back, to be held virtually
Reading Time: 2 minutes MARKETING: Kenya Tourism Board (KTB) will virtually host 300 people during this year’s two-day Magical Kenya Travel Expo (MKTE) to […]
KTB unveils branded race cars for WRC Safari Rally
Reading Time: 2 minutes Kenya’s destination brand identity will be visible to the world during the 2021 WRC safari rally after the Kenya Tourism […]
Creating new experiences to suit the local traveller
Reading Time: 6 minutes Reeling under the devastating effects of the pandemic that has brought tourism businesses to their knees, players have been forced […]
Jambojet, KTB team up to boost domestic tourism
Reading Time: < 1 minute STRATEGY: Regional low-cost carrier Jambojet has entered into a partnership with the Kenya Tourism Board (KTB) to promote domestic tourism. […]
Balala picks British model as Kenya’s tourism envoy
Reading Time: 3 minutes Kenya has enlisted the services of super model Naomi Campbell as Magical Kenya International Tuorism Ambassador to tap high value […]
KTB signs Kipchoge Magical Kenya destination ambassador
Reading Time: < 1 minute MARKET: Kenya Tourism Board (KTB) has engaged sports legend Eliud Kipchoge, who is the World Marathon record holder and Olympic […]
Is virtual tourism the future for destination travel?
Reading Time: 4 minutes Harriet James @harriet86jim Investors in the tourism industry are scrambling to come up with online tours on their properties and filming […]