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KTB eyes high spend segment of golf sport travellers

By , People Daily Digital
Thursday, January 13th, 2022 02:00 | 2 mins read
Kenya Tourism Board (KTB) Chief executive Betty Radier.

Kenya is cashing in on longer period of stays among golfers into the country by marketing to them other tourism attractions the country is known for. 

In a recent two-day golf tournament by Sunset Golf Society held at Nyanza Golf Club in Kisumu that brought together golfers from the western region and Rwanda, Kenya Tourism Board (KTB) CEO Dr Betty Radier said spin-off tours by golf travellers after tournaments have spiced up the sport and is quickly putting Kenya on the global map as a golf sporting destination.

“The prevailing all-weather season and other attributes, such as connectivity from a golf course to a beach or a game drive have pulled golfers into the country,” said the CEO.

Mintel International Group Golf Tourism indicates golf travellers spend on average 2.5 times more than leisure tourists at a destination. 

Further research also shows the average length of a trip of a domestic visitor is 3.6 days, whereas a golfer stays 4.6 days.

Overseas golf travelers stay minimum seven nights according to a survey conducted by Golf Travel Consulting.

Golf destination

“Having a round of golf in the morning, and basking on one of our pristine and white sandy beaches in the same afternoon or having a morning game drive and in the mid-morning get the opportunity to tee off from the Northern to the southern hemisphere is all what makes Kenya a magical golf sport destination,” said Dr Radier 

KTB CEO added that Kenya has continued to cement her position as a growing golf destination through the annual Magical Kenya Open that attracts participation of over 40 countries across the globe.

In 2020, during the seventh Annual World Golf Awards Gala Ceremony  held in Dubai, United Arab Emirates Kenya scooped the Africa’s Best Golf Destination 2020 category ahead of South Africa, Egypt and Morocco.

Dr Radier said Kenya has made strides in the development of golf over the years a move, she says now made the entire world knows Kenya as the best destination in Africa. 

Kisumu county governor Prof Anyang Nyongo called on the need for the improvement of golf facilities in the region to meet the international expectations and standards.

Speaking at the close of the tournament, Prof Nyongo said the region has investment opportunities in all sectors besides the hospitality adding that the county will this week host an investment conference to woo investors for the existing prospects in the region.

“The conference will be a precursor to Africities summit hosted by Kisumu city in May this year.

We are prepared for this big day and we hope the region as well at the country at large will benefit from it,”said the Prof Nyong’o.

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