FKF set g****l targets as they launch strategic plan for women football
Football Kenya Federation (FKF) yesterday launched a strategic plan for women’s football whose short-term objective is to qualify for the 2023 World Cup to be hosted jointly by Australia and New Zealand.
FKF boss Nick Mwendwa stated that the 2021-2027 plan entails the national women’s team focusing on the next two World Cups in 2023 and 2027 as well as ensuring inclusion of approximately 50,000 girls in football up from the 2,800 currently involved in the the sport.
The strategy heavily borrowed from the world governing body’s plan that charts the course on for how FIFA will work with stakeholders to take concrete steps to empower girls and women, make football a sport for all and advocate against gender discrimination.
“The strategy therefore hopes to thoroughly exploit, grow and develop the women’s game in all spheres and guide Kenya’s vision of qualifying for the women’s World Cup in the foreseeable future and for the first time ever in the history of the sport in Kenya,” said Mwendwa.
He noted that development of grassroot football, capacity building, marketing and branding would be the main pillars of the strategic plan.
His pledge come in the wake of accusations against the federation for doing little to enhance the growth of women’s football in Kenya more-so after a partly Sh 350,000 was given to Thika Queens the women’s premier League winners.
“Given that our ladies used to get nothing before, credit must be given because our girls are now getting something.
I am not saying that is alot of money for our girls but I want to look at it holistically that we are getting more girls to the the sport. That no sponsor is coming on board to boost the girls is a big challenge.
I believe with the strategy, more revenue resources will emerge,” said Mwendwa.
Former Kenyan international Doreen Nabwire observed that women’s football is growing, compared to the previous years.
