Marriott taps Maasai Mara for luxury camp
Marriott International will set up a luxurious camp tapping into Kenya’s lucrative safari segment next year.
The brand says it has partnered with Baraka Lodges in a deal that will see it operate as JW Marriott Maasai Mara Lodge within the Mara National Reserve.
“As a brand rooted in mindfulness, we cannot think of a more perfect retreat for the mind, body, and soul than the Masai Mara National Reserve in Kenya,” said Bruce Rohr, vice president, JW Marriott.
Previously, the global hotel chain had announced plans to open another establishment at the GTC Hotel Towers in Nairobi before Covid-19 struck.
Safari segment
The new deal signals growing confidence in Kenya even after lifting Covid-19 containment measures put in place to mitigate its spread.
“This landmark project is in response to travellers’ growing desire for experiential offerings that enable them to build a deeper connection with their chosen destination,” said Jerome Briet, chief development officer, Europe, Middle East & Africa, Marriott International.
Details of the deal shows plans for a new-build lodge feature 20 private tents, which includes one presidential canvas-topped pavilion, and two interconnecting canopied suites, which are ideal for families, each with a private terrace overlooking the river.
Marriott International operates more than 120 properties in Africa across its portfolio. JW Marriott Masai Mara Lodge will join Marriott Bonvoy’s growing portfolio of 8,000 hotels globally.
According to Marriott the move has been spurred by a demand in offering discerning travelers an unparalleled premium safari experience.
